*Hotel and employee copies, currently under other-paid, will be reclassified under a new paid-circulation category. *Newspapers will have flexibility to convert home subscribers to a greater frequency. 'Our aid was to streamline the audit process, clearly define important measurement standards, and improve overall communication between newspaper buyers and sellers,' Craig Sinclair, vice president of advertising at Walgreen Co., said in a statement. ABC has been working on these new strategies since the summer of 2006. The specifics will take approximately three years to work out, according to ABC, but it will alter the face of the FAS-FAX, publisher's statements, and audit reports. The revised publisher's statements and audit reports will provide a summary of the total average paid and verified circulation and the distribution by channel, such as newsstand and total home-delivery copies.
Source link: http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003671687
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